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The New Millenium Bath Brought to you by the National Kitchen & Bath Association - Technological advances in the bath industry provide an ever-growing market for both Generation X-ers and Baby Boomers. From acrylic tubs with contoured headrests to portable aroma spa therapy the bathroom has become a place of luxury, relaxation and recreation. There will be three million Americans that will turn 50 in 1999. These Baby Boomers comprise a third of the current market and represent half of the nation's wealth. They are highly educated individuals and are used to being catered to. With the rising costs of health care, more and more Baby Boomers want to stay in their current residences as long as possible. Fueled by this need Boomers are willing to spend more money on luxuries that will help them age gracefully as they renovate their current residences to fit their aging needs. Universally designed, (also barrier free or user friendly) bathrooms are a hot item this year. With 28.1 million Americans 65 or older and 34 million Americans over the age of 65 the need to provide safe and functional bathrooms is a growing necessity. Generation X has also begun to embrace the American Dream, with 951 million dollars in discretionary funds, the number one goal of 83 percent of Generation X is to remodel this year. Cutting edge products, convenience and comfort are the drivers of today's bathroom market. Consumers are becoming more educated about bath products and want certain convenience items incorporated in the privacy of their homes. Multiple showerheads with a range of sprays from massage to pulsating, oversized shower benches, grab bars, offset drains, extended lavatories, hand-held showers, heated toilet seats, grip rails, open seating in showers and safety rails are all combinations of safety and convenience that Americans are willing to pay for. Could you imagine calling your home from the car, entering a personalized code and having your bathtub fill to a pre-programmed temperature and level? This feature is already available today. Many luxury whirlpools, tubs and showers are already equipped with stereo systems, televisions, VCRs, and telephones ¾ a combination of relaxation and personalization. Pressure balancing is also a hot new trend. New products in the market allow individuals to program the exact temperature of their bathing water, both a convenience and safety feature. Studies have shown that the majority of people are taking longer baths ¾ that might be why one of the hottest crazes to hit the bathroom industry is the air massage or air jet tubs. With 35 to 70 air jets to choose from, a heated liner, speed pump supports for multiple users this tub is the ultimate getaway after a hard day of work. "Message or air jet tubs have been a hit in Europe and are making a splash in U.S., but I don't think they will replace the original whirlpool baths." said Jeff Burton, 1999 president of the National Kitchen & Bath Association. New millennium bathrooms are being created and personalized with convenience in mind from built-in hairdryers offered in different watts, colors and finishes ¾ invigorating and calming, saunas that not only reduce cellulite but also remove water weight to towel warmers designed to take both the chill out of the air and warm towels. Other features that will be seen in new millennium baths are electric defogging devices for mirrors; new toilet technology with ventilation systems that eliminate 98 percent of toilet odor; solar reflective tubes providing even, balanced lighting without the problems of skylights and modular furniture which is portable and is available in all options and finishes. Attention to specific details is important when designing your bathroom. Marble, granite and semi precious stone are hot materials used in the bath. These mid to upscale stones have helped turn showers into retreats. Faucets, the jewelry of the bath can be off-set with chrome, two-toned metal finishes, 14 karat gold or stainless steel with the option of retractable or electronic - hands free faucets designed with the consumer's convenience in mind. Shower doors define one of the greatest changes in millennium baths. New doors are manufactured in powder-coated finishes, with rounded curves in all different colors. By opening up the space that was once limited to bathing areas, many consumers have redefined their showers as retreats, not just a place to cleanse themselves. Glass is in! People are incorporating glass sinks, glass countertops and glass block into their bathroom designs. This innovative product is porous and provides the consumer with many different options. "Glass is no longer being manufactured in basic green, but is offered in colors such as cobalt blue and yellow. Its uses are extremely versatile," stressed Burton. Wood is also back. Wood sinks are another personal touch in which the consumer can incorporate in their bath design. The hot colors for the upcoming year are natural and neutral colors from chameleon to biscuit. "People are starting to experiment with different colors. They are designing a bathroom with biscuit counters, a white sink and then introducing a third color as an accent, Burton stated. "People want a splash of color incorporated in their bathroom designs. It not only personalizes the room but livens it up." With more products in the bathroom industry that there are people to buy and sell them, NKBA recommends that individuals begin the process of remodeling or new construction by gathering ideas. Shelter magazines, design books, home and garden shows and designers' showrooms are all great places to view the wide variety of products available. Copyright © 2004 National Kitchen & Bath Association. All rights reserved.